It’s out there right now. Lurking in the shadows of your success. Hiding where you least expect to find it, a great balance sheet. It is the silent business killer that strikes without warning and can bring even the biggest and the brightest companies to their knees. What is this hidden terror of which I speak? Complacency.
Don’t think it can happen? It does, every day. It happens to small businesses. It happens to the big and mighty. It cares not of your size, length in business, or otherwise. It cares only of the cold, hard reality that while you were satisfied somebody else was not and they took your business model and made it better, leaner, and their product more attractive to your consumer base.