Passion. It’s one of the many hot topics when it comes to entrepreneurship. From Richard Branson to Oprah Winfrey to Steve Jobs – all have repeatedly stressed how important it is to be passionate about what you do in order to succeed. In fact, many motivational and small business experts encourage people to figure out what they are most passionate about and build a business around that. I agree wholeheartedly about passion being a crucial factor when it comes to succeeding as an entrepreneur. What I don’t agree with are the major ideas regarding passion and entrepreneurship.