Data science vs the hunch: What happens when the figures contradict your gut instinct?

On the face of it, business people still hold wildly contradictory views about the relative value of data science as opposed to gut instinct when they make decisions. Almost six senior executives out of 10 see themselves as making decisions based on data, according to new research. Yet more than seven out of 10 of the same group also say they trust their own intuition when choosing a course of action.