Gut Decisions – Trust or Bust?

The gut decision divides decision makers everywhere. Some decision makers swear that their gut can do them no wrong and that pouring over data sets and applying decision models is busy work. Others demand a more rigorous approach to decision making and dismiss gut...

‘Gut feeling’ still king in business decisions

Gut feeling’ remains an important element in decision-making among business leaders even when plenty of data is available, according to a new study. Nine in every 10 executives surveyed by the Economist Intelligence Unit (EIU) said if the available data...

The Science Behind Gut Feelings and Making Data-Driven Decisions

Star Trek fans know that Captain Kirk is decisive and acts on his gut feelings. Sometimes he’s right, but other decisions lead to disaster. Mr. Spock, on the other hand, is logical, dispassionate and usually opposed to Captain Kirk. They each make mistakes as...