Napoleon Hill is often credited with being the originator of Mastermind Groups, but the truth is Mastermind Groups have been around much longer. Mr Hill had a very simple definition: The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.

Ben Franklin is also famous for a Mastermind Group. In 1726, despite working from early morning to late at night in his print shop, Ben Franklin organized a meeting group called The Junto. This group met every Friday evening to debate questions of morals, politics, and natural philosophy, and to exchange knowledge of business affairs. Two questions Franklin asked the group each week were:

“Who is thriving & why?”
“How might they be emulated?”

Look at what is working in another industry. Ask yourself why it is working. Then figure out how you might emulate this success in your own business. It might mean reformulating your products, adding new elements to your books and information products, or studying video sales letter transcripts to make your sales messages more compelling.