This website has every chapter of Bruce’s book available for free – Entrepreneur Bruce Judson explains that the conventional wisdom about starting your own business is stunningly wrong. Using the leverage of technology — e-mail, the World Wide Web,...
Business schools are best at teaching the competencies that business leaders need when performing their tasks. And at this point in time, they are probably rethinking what that means.
Contrary to popular wisdom, playing to your strengths is not always a good idea. For example, managers who are good problem solvers could fail to engage employees in problem solving by playing to this strength. Let’s first examine some potential flaws in the...
Many executives often speak about corporate reputation and brand as if they are one and the same. They are not, and confusing the two can be costly. Focusing on reputation at the expense of brand can lead to product offerings that languish in the market. On the other...
Brand and reputation are tightly linked but not synonyms. I raise this because I seem to be having more and more conversations where brand projects are being renamed as reputation projects to make them more “palatable” internally. That in itself says a lot about what...
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