The gut decision divides decision makers everywhere. Some decision makers swear that their gut can do them no wrong and that pouring over data sets and applying decision models is busy work. Others demand a more rigorous approach to decision making and dismiss gut decisions as a viable strategy altogether. Who’s right?

Well, it depends. Sometimes, making a quick decision based on your gut is the best approach. Other times, you put yourself at risk by failing to collect and analyze relevant data before making a final decision. So, let’s take a closer look at when you should and shouldn’t trust your gut decision.

Author: Josh Garofalo