How To Use The 80/20 Rule For Goal Setting

The 80/20 rule is also called the “Pareto Principle” named after it’s founder, the Italian economist Vilfredo Pareto from 1895. He noticed that people in society seemed to divide naturally into what he called the “vital few,” or the top 20 percent in terms of money and influence, and the “trivial many,” or the bottom 80 percent. Later, he discovered that virtually all economic activity was subject to this principle, in that 80 percent of the wealth of Italy during that time was controlled by 20 percent of the population. We can take Pareto’s 80/20 rule and apply it to almost any situation.

Why Confidence Is So Important (and How to Improve Yours)

You know what confident people look like, the advantages they get, and that it's something worth emulating. How do you get there, though?

When to Stay Inside Your Comfort Zone

Learning to stretch outside your comfort zone is critical for learning and growing, advancing in your job and career, and achieving your personal and professional goals. But is it always the case that you need to step outside your comfort zone to be successful? Are there situations when it makes sense to stay right where you are? Having spoken with people from a range of occupations about this exact topic over the past year, my resounding answer is yes. There are times when you actually don’t need to give the speech, make the point, or take the chance.

5 Steps To Break Out Of Your Comfort Zone (And why you must do it now)

Comfort doesn’t hurt us. That’s the wonderful thing about it. However, it doesn’t help us much, either. When we stay in our comfort zones, we don’t allow ourselves to grow. Many people live their entire lives within the boundaries their comfort has created. You’ve seen them – placid, stagnant, and a little bit boring. They refuse to challenge themselves, and they grow old before their time. Their lives remain small, and their accomplishments remain modest and predictable. Here are five steps to get out of your comfort zone.

The Differences Between Brand And Reputation

Brand and reputation are tightly linked but not synonyms. I raise this because I seem to be having more and more conversations where brand projects are being renamed as reputation projects to make them more “palatable” internally. That in itself says a lot about what senior management think brand is and why they believe it’s not what they need.

Don't Confuse Reputation With Brand

Many executives often speak about corporate reputation and brand as if they are one and the same. They are not, and confusing the two can be costly. Focusing on reputation at the expense of brand can lead to product offerings that languish in the market. On the other hand, concentrating on brand and neglecting reputation can be equally dangerous, resulting in a lower stock price, difficulties in attracting top talent and even product boycotts.

Should You Always Play to Your Strengths?

Contrary to popular wisdom, playing to your strengths is not always a good idea. For example, managers who are good problem solvers could fail to engage employees in problem solving by playing to this strength. Let's first examine some potential flaws in the strengths concept and then see what can be said in its defense.

MBA Arrogance and the Myth of Leadership

Business schools are best at teaching the competencies that business leaders need when performing their tasks. And at this point in time, they are probably rethinking what that means.

Go it Alone

This website has every chapter of Bruce's book available for free - Entrepreneur Bruce Judson explains that the conventional wisdom about starting your own business is stunningly wrong. Using the leverage of technology -- e-mail, the World Wide Web, and the remarkable array of off-the-shelf business services now available -- it is dramatically easier to start your own business. Magnified by these new services, it is also possible to create, for the first time, a highly focused business.

What is Cognitive Dissonance - conflict in your mind?

People tend to seek consistency in their beliefs and perceptions. So what happens when one of our beliefs conflicts with another previously held belief? The term cognitive dissonance is used to describe the feelings of discomfort that result from holding two conflicting beliefs. When there is a discrepancy between beliefs and behaviors, something must change in order to eliminate or reduce the dissonance. How exactly does cognitive dissonance work and how does it influence how we think and behave?