Do you have an internal meeting or a sales meeting that requires a business thinker or midmarket expert to share data and insights from speaking to hundreds of CEOs and executives in the midmarket? Whether it's at a convention center or your senior leadership retreat, send us a note at firstname.lastname@example.org and arrange for Ram Iyer, President of the Midmarket Institute to speak at your event.
"Ram connects dots brilliantly, providing unique perspectives few others do."
"The MIT-trained brain and the Princeton waters are doing wonders for him."
“Ram knows the midmarket unlike few people out there.”
“Ram is an excellent story teller. He has the unique ability to take very difficult concepts and distill them into simple, easy-to-understand terms.”
"Success in business is as much about not having the wrong ingredients as it is about having the right ingredients. Make sure you are not foundationally handicapped."
"Midmarket is a term coined by vendors and bankers. Midsize companies don't label themselves as 'midmarket', rather as a 'manufacturing company', 'Chicago company', 'family-owned company', 'plastics company' and such".
"Many people think there is a monolithic midmarket. There are actually 'many midmarkets'. Which midmarket are you after?"
INSIGHTS INTO THE MIDMARKET:
"Most midmarket companies are run like grownup startups. Many large company sales people sell to them like they would to large companies. That's a MISMATCH!"
"Sales people at large companies selling to the midmarket keep peddling their wares without understanding the needs or challenges of the midmarket business. Do you know the challenges of the segment you are selling into?"