Like most good ideas, the Business Thinking Institute (in its current form) started with personal frustration that led me to wanting to do something about it.

I have worked in business for over 30 years and reached several highs (and lows) but I was unable to ‘break out’ and achieve ‘spectacular business success’.  I have the drive and the credentials - two masters degrees, including one in business, from MIT and read a lot - but felt I had hit a ‘glass ceiling’; it seemed something was holding me back.  I looked at many external reasons and talked to many friends and accomplished people who gave me advice which didn’t answer my question.  I looked into every popular answer to my problem and ended up not finding the answer to what vexed me.  Then, it dawned on me.  The ‘glass ceiling’ was in my head.  I then set out to understand it and figure out a way to shatter it.


The popular press and business schools talk about all the EXTERNAL FACTORS for business success - WHAT YOU NEED TO HAVE to succeed.  What I found was that failure to succeed can also come from WHAT YOU DO HAVE THAT ARE BAD OR WRONG.  And, they could be INTERNAL FACTORS. Think of these as BAD INGREDIENTS or WRONG INGREDIENTS for business success.  As an analogy, if you have a wonderful recipe for a delicious dish but have bad ingredients or use the wrong ingredients, you obviously end up with a dish that tastes horrible.  If you have these bad ingredients, it does not matter what else you do have – you will achieve limited success or fail in business.  That foundational block is what I labeled as BUSINESS RELUCTANCE (you can read more about that in our blog section).


I didn’t stop there.  I kept looking for the 'formula for business success' - a list of the major ingredients for business success but never found it.  I found many people holding up one ingredient or a few ingredients that were important but insufficient.  I also did not find a roadmap and system to integrate the essential success factors for business success.  So, I spoke to successful business people, psychologists, entrepreneurs, business coaches and several book authors.  From all those discussions, I put together a BUSINESS SUCCESS FRAMEWORK, essential ingredients for business success.  It is the ability to systematicall acquire and implement these success factors that will enable greater business success.


Next, I needed to put together a plan to systematically ‘break the glass ceiling’.  For that, I needed to get my head around each success factor. I needed to assess where I was and what I was missing.  I started collecting content, tools and exercises to fill the gaps. And then I decided to make it public and share it with the world.  Whether you recognize it or not, everybody is in business - you rent your brain or your hands to somebody who pays you for it by the hour, week, month or year. If you do not monetize your value properly, the world will hand you a (low) value you will have to accept.


On this website, we are systematically harnessing the knowledge of successful business people (role models) and those seeking greater success in business.  For each ‘Business Success Factor’, we are developing quizzes (assessments) to identify your strengths and gaps, assembling expert coaches who can help, identifying books that can inform and educate, collecting tools that can teach and reinforce, launching a podcast series that can elicit insights from experts, organizing a community of experts that can help and encourage, collecting inspiring quotes and collecting gift items that could inspire and enable you to achieve greater business success.  We do all of this while providing the help you need in a discreet manner.  Every day, you will acquire more skills to help you become the bigger business success you are capable of.  If you are committed to becoming a business professional and achieving business success start by taking the first quiz ‘Are you wired for business success?’.


  1. The world population continues to grow and the global economy is rapidly moving towards more and more people becoming INDIVIDUAL business people - solopreneurs, single-owner companies working as freelancers.  They need to develop 'business thinking' in order to be successful.  As we help develop 'business thinking' as a competence across the globe, it will create more stable families and communities, leading to a better society for all of us. 
  2. More than 70% of all businesses fail and an even greater number of people fail in business.  While external factors like capital, technology and market access are essential for success, many of them have not developed the requisite business thinking for success reflected by the stubbornly high failure rates.  If we can reduce the number of business failures, it will dramatically increase sustainable jobs and expand the economy.
  3. Most entrepreneurs are awestruck by their ideas and the possiblities of success, however, few have developed the business thinking required for success.  If we can reduce the failure rate of startups, it will dramatically increase sustainable jobs and expand the economy.
  4. People who work in businesses in functional or cross-functional roles seek upward mobility in the business which requires 'business thinking'.  Only those people who develop cross-functional business thinking get the promotions and succeed in those positions.  The greater the number of people with 'business thinking' in business positions, the greater the success of the businesses they work in.   

I have found two things about people.  Firstly, people are very conscious of other people finding out that they need help.  You may be in a senior position, be a millionaire or have blue chip credentials.  It is entirely logical for you to have gaps and seek to fill those gaps (and get help).  Secondly, people dabbling (not committed) with business spend a lot of time looking for FREE stuff.  If you spend one hour to find a $5 item for free, you are valuing your time at $5/hour.  Successful and committed business people will quickly pay the $5 and make progress in the same one hour.  Who do you think will achieve greater business success sooner?


If you desire to achieve greater business success and committed, I invite you to join the community.  I will be on the journey with you.  For the price of a cup of your daily cup of coffee, you can get access to these vast resources that we will update constantly (membership page).  You can discreetly access the website from your PC, tablet or smartphone 24 hours a day, 7 days a week. We will add at least one new quiz every week for the foreseeable future.  Remember, business success has to start in your mind and starts with your commitment.  You can achieve greater business success and we can help you - EVERY DAY.


Ram V. Iyer

Princeton, New Jersey